FIRST OFF

The Big Question: Where can I get Spritz?
So far we have received interest in licensing our technologies from content providers, mobile device manufacturers, educational software developers, web portals, wearable manufacturers, e-book companies, and several others. We are actively working with these companies to bring Spritz to you. If you are interested in helping us bring Spritz to your website, mobile app or anything else, please visit us in the Developers section and sign up for more information.

SPRITZ IN GENERAL

What is spritzing?
Spritzing is reading text with Spritz Inc.’s patent-pending technology. When you’re spritzing, you’re reading text one word at a time in our “redicle,” a special visual frame we designed for reading.

Who can spritz?
Everyone. DISCLAIMER: Ok, I guess technically not everyone. But… If you can read this you can spritz. We extend our apologies to babies, people who do not possess the ability to raise their eyelids, people who live in caves, people without digital devices of any kind, people who have had their digital devices taken away and been put in “time out” by mom and dad, sleeping people, zombies, cartoon characters, scuba divers, people without heartbeats (i.e. dead people) and, for some unknown reason, the entire population of tiny Craig, Colorado. Just kidding, that’s my home town and if I can spritz I’m sure they can too.

So, children can use Spritz?
Ours do… They seem normal and we are very proud of them.

Why did you name your company Spritz?
We initially thought about a lot of different names. Unfortunately the names Microsoft, Twitter and Frank’s Secret didn’t work for various reasons. In the end we settled on Spritz. When we think of a spritz, we think about a quick, direct burst of information that’s very finely formed and easy to understand. We want to make the whole world spritzable. Get it?

What can you spritz?
We are currently working on spritzing just about anything. Here are some different areas that we’re working on.

Email: Check
SMS Messages/Texts/Messaging Clients: Uh huh
Social Media: We’re working on it. Twitter and Facebook would be great with Spritz, wouldn’t they? So, please, take a moment to call your good friend Mark Zuckerberg at Facebook and let him know that you want to spritz your updates. And your cousin who runs Twitter… Call him, too.
Embedded Media: Spritzing in pictures? Of course. In addition, with Spritz, you can physically tag a location in the picture for your information to be displayed. Like inserting a witty comment right above your big dumb brother’s head. Think about maps, photos, and videos with spritzing directly embedded inside of the media. Yup, we’re doing that now.
Closed Captioning: Ever been to a sports bar with 100 televisions? Wouldn’t it be great if you could follow along with your favorite game with no volume and spritz the comments real time as the announcers make them? We think it would be pretty cool too.
Digital Books: Atlas Shrugged in a day? Technically it’s possible. You might want to take some breaks though. You might even want to stop to smell the roses. Keep in mind that just because you’ve got a Ferrari, driving it around town at 200mph is probably a bad idea. You’ll find that you’ve got your own personal speed that feels just right for almost every kind of content – we call this your Goldilock speed. It’s not too fast and not too slow. It’s just right for what you’re reading.

Devices:
Smart Watches: We are going to give you a compelling reason to buy one, cyborg-boy. Now you can use your smartwatch for more than just lookin’ sexy.
Mobile Phones: Oh yes. And, you can read your notifications or app updates without even opening the underlying application if you don’t want to.
E-Readers: Ditto.
Head Mounted Displays: I don’t think we can say “Smoogle Mass” but we’re already working on your favorite shower time wearable. Think about lying in bed, reading your favorite literature, drool running down your chin. Traditional books are just sooo heavy, ya know?

Other Uses:
Outdoor Notifications and Ads: That’s pretty futuristic of you but, yes, Spritz would be great for those.
Other things that we haven’t even thought of yet: Yes. Check out the Developers’ page for licensing information if you’ve got a great idea for Spritz.

How long does spritzing take to learn?
Spritzing was designed to be simple and easy to learn immediately. Within 5 minutes, generally, you should be able to pick it up – see next question.

Does it require special training?
Unlike other reading techniques, you don’t have to receive special training to read with Spritz. And… the more you practice, the faster you will go, the smoother the reading will seem and the higher your retention will be. What you need to learn: relax! Don’t try to scan the words from left to right. Simply look at the red character and trust that your brain retains the whole word. When you relax, you will concentrate more on the content – see next question.

Will I even remember anything I read?
Of course… Our testing shows that the retention levels when spritzing are at least as good as with traditional reading and that, with just a little bit of experience, you will retain even more than you did before.

How long can I spritz in one session?
Internally, we’ve tested to about 2 hours straight with no breaks. Then our tester had to pee. If you have a large bladder and would like to take a shot at the record, by all means, go for it and let us know the results.

SPRITZ SPEED

Are there different speeds? Can I change the speed to match my reading level?
Yes. The available spritz speeds are 250wpm, 300wpm, 350wpm, 400wpm, and so on, up to about 1000 words per minute. You can change the spritzing speed in the Settings section of your application based upon the content that you’re reading, your mood and your own spritzing abilities.

Which speed should I use?
This depends on the individual. However, we’ve found that it’s best to start people in the 200-250wpm range for their first spritzing experience. It can be intimidating to try spritzing faster than you normally read on your first try – kind of like being thrown out of a moving car and being told, ‘Run!’ Remember, friends slow down the car first, sometimes they even stop it before letting you out. Also, we have found absolutely no correlation between your initial spritzing speed and your intelligence level – take it easy to start, and you’ll go much faster in a much shorter time.

Will I be able to spritz faster?
Yes. Spritzing allows your brain to focus and as a result, you will start to notice that you want to increase the spritz speed, naturally.
How?
If you try reading fast the traditional way, you have to keep up the speed. Often people slow down after some time, e.g. because they stop pushing. Spritz delivers the content to you as a stream so you don’t have to push yourself. Spritz consistently focuses for you! Just relax, and enjoy the content.

How long does it take to spritz faster?
Every individual is different, but depending on how often you spritz, you will read faster with just a little bit of practice.

I feel like I’m stuck at XXXwpm – how do I go faster?
Well, Ricky Bobby, you’ve come to the right place. Here are a couple of tips guaranteed to help you go faster when you start feeling like you can’t. First off, a simple trick. Let’s say you are stuck at 500wpm and you want to get to 550wpm with confidence. Try reading a few minutes at 600wpm, then go back. You’ll find 550wpm to be easy after that.

Next, let’s talk about subvocalization. This is the process whereby, whenever you read, you talk to yourself, repeating every word in your head. The issue here is that most people can only speak at about 180wpm, maximum. Increasing speed beyond that means not saying every word to yourself. Here is to get you to stop saying every word in your head as you read it:

Try lightly humming to yourself while you are spritzing. Not too loud, mind you. That would be weird. Hum just loud enough that only you can hear yourself. If you’re humming, you can’t be talking to yourself. Problem solved. After a little practice, you will stop subvocalizing, which also helps your traditional reading speed.

Will spritzing increase my regular reading speed too?
We think so. People keep telling us that it does, but we haven’t conducted any studies in this area yet. We know that Spritzing does increase your focus but we haven’t quantified all of the improvements you’ll realize as a spritzer. We just might make you smarter. It also makes you more attractive. We just made that up, but it must be true.

SPECIAL CONCERNS

Does the font impact the speed that I can read or spritz?
Yes! We’ve done extensive research into the best fonts to use for readability. We use a very special font that was designed specifically for reading on digital devices. Other fonts will work to some extent but fonts that are excessively ‘busy’ will slow you down significantly as they require more processing from your brain.

Can you see everything that I read?
Well, we have to provide the content to you, don’t we? For more information, check out our Privacy Policy.

Do you offer spritzing in different languages?
Currently you can spritz in English, Spanish, French, German, Russian and even Korean. We’re working on Chinese and a few others right now. Our technology is very extensible. The Spritz methodology works in all languages we know, however, some algorithmic parameters need to be customized each time. It’s really just a matter of time until your favorite language comes to the platform.

Hehehehehehe! Do you know what Spritz means in German? ROFL! LMAO!
One of our founders is from Munich, so yes, we know. We bet you won’t forget it though, will you?

How do you handle long words like ‘hippopotomonstrosesquipedaliophobia’? That’s the fear of really long words in case you are keeping score at home.
We handle these words just like your eyes do when they encounter them. Most people’s focal distance (the amount of horizontal distance on a page that people can see when reading) is right around 13 characters using standard font sizes. When your eye recognizes a word longer than that, it naturally jumps to the right of those first 13 characters while processing the first part of the word as it jumps. In reality, a long word requires your eye to break it into multiple pieces and that is how your brain stores it. We analyze each word and break them up based on this standard and show you long words in multiple pieces, just like your brain is expecting them. It works really, really well.

I have a reading disability like dyslexia, can spritzing help me to read more?
We’ve had good feedback from dyslexic users so far. And people with ADD. One of the keys of helping people with dyslexia and other reading issues is related to delimiting the content that is viewable to the reader to improve readability and comprehension – exactly what Spritz does. A Spritz-enabled application can be slowed down to accommodate any speed that a developer would like. Here is a direct quote from a dyslexic user:

“Your product is AWESOME, for a dyslectic person as me, this feels VERY liberating!” – Andreas from Sweden

I am color blind and cannot properly see “red” (Dyschromatopsy), can I use Spritz?
The red letter is just a mechanism to get users to focus on the redicle… the place where you can look to recognize a word without moving your eyes. The red letter can be changed to any other color – and is not even necessary if you are able to focus your eyes at the redicle. In fact, for some languages, like Korean, the spritzing experience becomes better without coloring any of the letters. We also use the double hash marks above and below the red letter position to assist here and to make sure that even colorblind people (like our VP of Ops, Jamie) can tell where they need to be looking.

Will spritzing burn my retinas, cause me to have a lazy eye or burn down my childhood home when I’m not looking?
Of course not. Just look at these shots of our pets after the ‘animal testing’ segment of our research. I present Test Subject #1 and #2:

spangle baby_owl

See… no problems* The wittle piwate hat was our CTO’s idea.

*ok, we’re kidding, no animals were tested on because everyone knows that animals can only read Latin and we don’t support that language (yet). We will have to find testers for it first. Also, you can become a friend of Spangles the Crosseyed Cat at Spangle’s Facebook Page. He has over 49k friends, sometimes life is unfair.

Human Trials:

Other than occasionally missing out on announcing the Olympics for a major media company, we have determined that there are no long-term ill-effects in humans. We told you not to try the experimental 2000wpm setting, Bob. We told ya…

bob

Ok, let’s get serious. A few people have asked us if avoiding eye movements (called saccades [sa-kahd]) when reading could be harmful. The short answer is no, your eyes are always executing very small movements (micro saccades) regardless of what you are looking at – no muscle in the human body sits perfectly still! We focus on taking out all of the large scale eye movements, the ones from word to word and sentence to sentence that are, by far, the most time-consuming part of reading out of the game. Don’t worry, your eyes won’t atrophy.

How long did it take you to create what I’m seeing here?
3 years of research, development, testing and late nights, all in stealth mode.

So… is Spritz a noun, a verb, an adjective or what?
Now you’ve done it… Don’t spritz me you spritzin’ spritzer or I will spritzify you! Only use a capital ‘S’ when you’re talking about the company, Spritz Technology, Inc. or Spritz as a product.

COMPANY

What is Spritz Inc.?
Spritz Technology, Inc. is a Boston-based start-up that focuses on text streaming technology. We created a whole section about us here.

Where are you located?
We currently have offices in Boston, MA, Munich, Germany, and Salt Lake City, Utah.

Are you hiring?
Yes! We are currently looking for iOS, Android, and Microsoft developers in our Salt Lake City location. QA people also. Send resumes to impactplayer@spritzinc.com

LICENSING & BUSINESS DEVELOPMENT

“We would welcome the opportunity to work with you as a licensee!” – Frank Waldman, CEO and owner of Test Subject #1 from above.

I want to partner with Spritz. How do I do that?
We like making new friends and partners. Drop us a line at partners@spritzinc.com and we will line you up with the appropriate person in our organization.

I have a great idea, how do I get in contact with Spritz?
Contact us at busdev@spritzinc.com and tell us what your intention with our daughter is.

How do I invest in Spritz?
We are not currently raising money for the cause. We will let you know if this changes. Any loose envelopes of cash that we receive will be spent on beer for the development team.

DEVELOPERS

Can I use Ruby-on-Enterprise-Django-with-hooks-for-Objective-Angular-on-CassanovaDB?
We are currently working on SDKs for iOS, Android, the Web (via Javascript) and Microsoft. Once we climb those hills, we’ll see where we go from there. Your comments are welcome though. Sign up on the Developers Page.

I’m having an issue implementing – who do I talk to?
Contact our technical support folks at support@spritzinc.com. We’ll do our best to help out.

JOURNALISTS, BLOGGERS AND OTHER MEDIA FOLKS

Can I write about you guys?
Yes, only good stuff though. Everything else hurts our feelings and we are the sensitive type.

Can I use your logos, videos, demos, copy or likenesses?
Yes. Please contact us and we will see what we can do… We are currently working on a spritzified ‘Press Kit’.

I’d like to get an interview, how do I do that?
Contact us at press@spritzinc.com to speak with our newsies.

Will you respond to questions in the comments section of my blog?
We really try to avoid that. Wow is it hard sometimes but we do our best not to.

900 words per minute? Really???
Yes, we have several test subjects that spritzed new content at over 900 words per minute and then consistently aced their non-multiple choice test afterwards. This is, of course, dependent on the reader and the content but most users comfortably settle in at over 2x their traditional reading speeds in testing.

Aren’t there lots of speed readers on the market already?
What you might have seen before is called RSVP (Rapid Serial Visual Presentation). It’s a technology created in the 70s, which streams words to a user one word at a time. However, the similarities between Spritz and RSVP pretty much end there.

We’ve performed years of research with streaming text and RSVP, determined what was wrong with the old approaches, and resolved those shortcomings with our patent-pending technology. The improvements in efficiency associated with presenting words to readers one at a time are staggering but well worth it so we created Spritz. We ask that you just give it a try before hatin’ on us.

Reading with RSVP is somewhat stressful and the reading speed is limited. Reasons therefore are the word alignment and display times. Briefly, RSVP still forces the eye to perform saccades (eye movements) while removing targeting these saccades by peripheral visioning. Spritz instead takes saccades out of the game by applying a new method of word alignment. Our technology is based on the science of how people read, how they learned to read when they were young, and what your eyes expect when you are reading. Check out our ‘The Science’ section for more information and stay tuned for updates, we are documenting continuously.

This is awesome, how do I help?
Write about us, talk about us to your friends, do demos for your parents, and generally spread the word. We are a small, scrappy startup and we can use all the help that we can get.