Spritz Launches Android SDK!
By Spritz Press Group
June 23, 2014

To round out the SDK availabilities, we’re excited to announce the launch of our SDK for the most popular operating system in the world, Android!

With over 15,000 requests from Android developers, we’ll all be able to see thousands of spritzable apps hit the Google Play Store in the coming weeks. From e-books and PDF readers to games and study aids, we expect to see a spectrum of spritzed applications created by our talented developer partners. Visit http://www.spritzinc.com/developers/ for more info.

Our goal has always been ubiquity, and this is one step closer to achieving that. You can find all of the latest Spritz integrations on our site here: http://www.spritzinc.com/where-can-i-experience-spritz/. We’ll be rolling out even more interesting things soon so stay on top of everything we do by following us on twitter @spritzinc or liking us on Facebook!

Spritz Launches iOS SDK!
By Spritz Press Group
May 13, 2014

On the heels of launching our JavaScript SDK, we’re excited to announce the launch of our SDK for iOS!

With over 15,000 requests from iOS developers, we’ll soon see hundreds, maybe even thousands of spritzable apps hit the App Store in the coming weeks and months. From e-books and PDF readers to games and study aids, you’ll soon see a spectrum of spritzified applications made by our developer partners.

Our goal has always been ubiquity, and this SDK release brings us all one step closer to achieving that. We’ll be rolling out more interesting things soon so stay on top of everything we do by following us on Twitter – @spritzinc or liking us on Facebook!

A Big Congratulations To All Of The Students Who Competed At LAHacks!

By Spritz Press Group
April 17, 2014

Last week, Spritz participated in LAHacks, the country’s largest Hackathon where more than 1,300 students were challenged to build an innovative and unique product in just 36 hours. To up the ante, we decided to create an additional prize for the top four teams that best integrated Spritz into their apps.

We were taken aback by the overwhelming interest from hackers who found creative ways to use Spritz for activities such as studying, listening to music, reading websites, etc. While we were impressed with all of the projects, four teams really blew us away and have won shares of our company! So, without further ado, we present the winners of the LAHacks Spritz Prize!

Honorable Mention: SmartRss developed an RSS reader that learns what consumers read by using information-gathering and pattern-matching algorithms. SmartRSS also implemented a Spritz reader so users can consume news as fast as possible.

Third Place: Shake2Spritz created a JavaScript plugin that can easily install a Spritz reader on any website and enable users to simply shake their mobile device while reading a desired page to automatically spritz the content.

Second Place: JiFFi introduced a powerful speed-reading application that allows anyone to speed read the world! With JiFFi, consumers can speed read everything from printed text, written notes and even spoken words to online content such as ebooks, news articles and more.

and… drumroll please…

First Place: SpritzIt & Spritzepedia developed a truly unique mobile experience that enabled anyone to use Spritz’s technology to spritz any entry on Wikipedia with just a tap. While this project began with Wikipedia, it soon grew into a much larger vision when the team decided that users should be able to spritz the entire web. With that thought in mind, they also created a Chrome extension that allows readers to highlight any section of text anywhere on the internet and spritz it. Finally, they built an analytics website to better understand what people were spritzing.

To check out all the contestants that integrated Spritz into their apps click here.

Become a Highly Effective Person Using Spritz on Oyster!

By Spritz Press Group
April 17, 2014

Oyster makes Stephen Covey’s Classic “7 Habits of Highly Effective People, 25th Anniversary Edition” Spritzable on their Site!

Since the launch of Spritz, we’ve received lots of questions about when people will be able to read a book using our technology. Well, we’re excited to tell you that the wait is finally over!

For the first time ever, a full-length, in-copyright book will be spritzed for your reading pleasure! e-Book subscription service, Oyster, has spritizifed the bestselling “7 Habits of Highly Effective People” by Stephen Covey and offered it exclusively at OysterBooks.com. With over 20 million books sold to date and regarded as one of the best business books ever, we can’t think of a better title to have as the first spritzed book. Available only in English on oysterbooks.com, this collaboration is just the beginning of more great things to come.

With more and more people reading on mobile devices, we’re aiming to revolutionize reading in the modern era. Available for a limited time. Let us know what you think!

Click to Spritz!

Spritz in New York’s Bright Lights

By Spritz Press Group.
April 11, 2014.

Last week, Spritz was in New York City for the F.ounders conference where we met with 150 visionary leaders of innovative start-ups. While in town, Spritz had the honor of being part of the world’s first Times Square Spritz on the Nasdaq billboard. In case you missed it, check out Spritz in the bright lights of Times Square NYC:

Nasdaq Spritz - Closing Bell

Ready, Set, Spritz!

By Spritz Press Group
April 10, 2014

Germany’s Largest Publication is First to Spritz Website

Last week, we started rolling out our SDK to more than 25,000 developers who anxiously waited to integrate Spritz onto their respective websites and applications. Today, we’re excited to announce that the first implementation of Spritz will be on Germany’s largest publication, BILD.de, whose audience of over 16 million will have the opportunity to experience reading reimagined!

BILD will integrate Spritz onto both its website and mobile site, enabling visitors to easily spritz any article from their computers or mobile devices for a trial period of twenty-four hours. During this time, readers will be able to spritz all of BILD.de’s content without registering with Spritz, which will be a standard practice moving forward.

As a highly influential publication with a reputation for pushing the envelope in terms of content and innovation, BILD.de’s implementation of Spritz allows for a wide audience to experience the technology and consume information effortlessly. With mobile usage continuing to grow, BILD.de’s readership will now be able to read all its content on the go.

This is just the first of many Spritz integrations we’ll be seeing in the coming weeks. We believe that the possibility for spritzable content is nearly limitless. So get ready, set, Spritz!

Why Spritz Works: It’s All About the Alignment of Words

By Maik Maurer & Jamie Locke
February 16, 2014

To understand Spritz, you must understand Rapid Serial Visual Presentation (RSVP). RSVP is a common speed-reading technique used today. However, RSVP was originally developed for psychological experiments to measure human reactions to content being read. When RSVP was created, there wasn’t much digital content and most people didn’t have access to it anyway. The internet didn’t even exist yet.
With traditional RSVP, words are displayed either left-aligned or centered. Figure 1 shows an example of a center-aligned RSVP, with a dashed line on the center axis.

When you read a word, your eyes naturally fixate at one point in that word, which visually triggers the brain to recognize the word and process its meaning. In Figure 1, the preferred fixation point (character) is indicated in red. In this figure, the Optimal Recognition Position (ORP) is different for each word. For example, the ORP is only in the middle of a 3-letter word. As the length of a word increases, the percentage that the ORP shifts to the left of center also increases. The longer the word, the farther to the left of center your eyes must move to locate the ORP.


Therein lies one of the biggest problems with traditional RSVP. Each time you see text that is not centered properly on the ORP position, your eyes naturally will look for the ORP to process the word and understand its meaning. This requisite eye movement creates a “saccade”, a physical eye movement caused by your eyes taking a split second to find the proper ORP for a word. Every saccade has a penalty in both time and comprehension, especially when you start to speed up reading. Some saccades are considered by your brain to be “normal” during reading, such as when you move your eye from left to right to go from one ORP position to the next ORP position while reading a book. Other saccades are not normal to your brain during reading, such as when you move your eyes right to left to spot an ORP. This eye movement is akin to trying to read a line of text backwards. In normal reading, your eyes normally won’t saccade right-to-left unless you encounter a word that your brain doesn’t already know and you go back for another look; those saccades will increase based on the difficulty of the text being read and the percentage of words within it that you already know.

And the math doesn’t look good, either. If you determined the length of all the words in a given paragraph, you would see that, depending on the language you’re reading, there is a low (less than 15%) probability of two adjacent words being the same length and not requiring a saccade when they are shown to you one at a time. This means you move your eyes on a regular basis with traditional RSVP! In fact, you still move them with almost every word. In general, left-to-right saccades contribute to slower reading due to the increased travel time for the eyeballs, while right-to-left saccades are discombobulating for many people, especially at speed. It’s like reading a lot of text that contains words you don’t understand only you DO understand the words! The experience is frustrating to say the least.

In addition to saccading, another issue with RSVP is associated with “foveal vision,” the area in focus when you look at a sentence. This distance defines the number of letters on which your eyes can sharply focus as you read. Its companion is called “parafoveal vision” and refers to the area outside foveal vision that cannot be seen sharply.

Here is a simplified illustration:


Foveal and Parafoveal Focus

When you read normally, your brain is not only busy processing the words inside of your foveal vision as ORP positions are encountered, but also scans ahead for an indication of what is coming up from your parafoveal vision. During traditional reading, your brain takes cues based on the information it prefetches from your parafoveal vision to determine where to saccade your eyes to next in order to reach the next ORP based on the length of the words coming up. With RSVP methods, Spritz included, your brain cannot depend on parafoveal cues to tell your eyes where to jump to next. When your brain cannot use its parafoveal vision to help your eyes saccade to the next word, it starts over with every new word it encounters. Therefore, proper positioning that does not require eye movement is crucial to ‘helping’ your brain process words, especially at speed. Since your eyes do not need to move while spritzing, your brain quickly becomes comfortable with not needing the additional information from your parafoveal vision.

What does this all mean to you? For starters, it’s really very easy to learn to Spritz. Unlike other reading techniques, you don’t need to rewire your brain to work more efficiently. You’ll find that you will be able to inhale content when you regain the efficiencies associated with not moving your eyes to read. And you will no longer move your eyes in unnatural ways. If you’ve tried RSVP in the past and hated it for all the reasons above, we invite you to give Spritz a try. For more information, see The Science above.

Why Spritz Works (II): The Rhythm of Reading

By Maik Maurer & Jamie Locke
February 20, 2014

Building from our first post, “Why Spritz Works: It’s All About the Alignment of Words”, we bring you more information on the science behind spritzing.

When we started to develop Spritz, we showed people various English-language texts. While the results were positive, people expressed concern about how well Spritz would work with non-English languages that could transform small words into large words. German, for example, is notorious for having long words. Spritz handles these challenges elegantly by breaking up and displaying words in the way your brain expects them to be presented.

Another significant factor associated with comprehension is the time required to recognize and process each word as it is spritzed. Because processing times vary for different words, you might assume that the workaround would show long words for a longer amount of time.

In reality, since a word is recognized as one item, spritzing does not decode it character by character. Instead, spritzing decodes the word based on characteristics such as shape, form, and format. Our brain recognizes words as shapes. Consequently, if a word’s shape is easy to recognize (i.e., its shape is somewhat unique), the time required to process that word is fast. With this in mind, here’s where the way things actually work is counter-intuitive.

Because many short words are similar, their shape is not always easy to recognize. The words “met” and “net,” for example, are similar in shape and take a longer time for your brain to process than longer words, which have a higher probability of not being similar in shape to other words. In essence, the shorter the word, the more likely your brain will require additional processing to pinpoint exactly which word you are looking at. This requires longer processing times than it takes to process words with more characters.

Spritz takes into account that different words require different processing times. This contributes to superior comprehension when spritzing. So while spritzing slows down a bit when it encounters long words, significant improvements have been made over traditional reading in this area. Our research shows that words of 4-to-7 characters spritz through a display the fastest. Words of other lengths have an algorithmic slowing applied to them by Spritz that facilitates comprehension based on our exhaustive research.

Our research also shows that the way that you read a sentence controls the speed at which Spritz serves certain areas of content to you. Think of a sentence as a content container. Figuratively, humans store the words we read in temporary memory as we read them. When the sentence ends, usually at a punctuation point such as a period, our brain reassembles all of the words it has read and applies meaning to the sentence as a whole. The Spritz algorithm take this into consideration when rendering the Spritz stream.

In addition to word display times and the reconstruction of sentence meanings, the overall speed that you are spritzing is also a factor. You might think that the faster you Spritz, the more stressful reading becomes and the less you understand. That’s not true. Of course, if you Spritz at 1000 words per minute right away, you will have a hard time with the words being displayed.

Spritzing too slow is also very frustrating. Think about the news tickers you see at the bottom of some TV broadcasts. They usually are very slow. If you try reading the breaking news in these tickers, it can be very unpleasant because you get bored. In fact, we have recognized in user tests that text comprehension reaches highest values at the (individual) right speed.

As a result, spritzing is like Goldilocks and the Three Bears – you don’t want to go too slow or too fast. You want it to be just right. Spritzing should never feel uncomfortable or forced; otherwise, you’re doing it wrong. Don’t worry about deciding when to increase your spritzing speed. You’ll know that the time is right for an increase when your current speed starts to feel agonizingly slow.

In conclusion, what do these details about timing, pauses, and speed tell us? We need to establish the right reading rhythm to reach optimal comprehension and comfort. Spritz technology presets all of the basic parameters for each language (yes, there are big differences) and supports readers customizing their streaming experience. I would like to encourage you to find your own perfect settings for a great text-streaming experience.